Promoting a blog is necessary if you want to make money from it. When your blog's traffic grows, it becomes interesting for advertising. Companies and agencies can come out to you and offer to place an affiliate link, banner or review of their product for money.
You can find an affiliate program on the Internet which suits the subject of your blog, register and place links in your publications. And then earn money when the visitors of the blog will click on the affiliate links and make purchases.
In addition to earnings, blogging brings other benefits - the development of a personal brand, self-realization, communication with interesting people. And you just want someone to read what you have written. And for that, too, you need to promote your blog.
In this section we will tell you about the common mistakes in the promotion of a young blog which hamper its development.
Today there is much more competition in search engines. And a young blog does not yet have the necessary factors for attracting traffic - the age and authority of the domain, backlinks.
But when the domain is more than a year old, there are backlinks and the blog's traffic is higher than five thousand per month, then new articles are indexed faster and appear in search results. For such a blog, the strategy of "writing more articles" will indeed be relevant. But again with a condition - the articles should be in-depth and of high quality, disclose the topic and answer the user's questions in detail.
How not to do, we have already figured out. Now let's talk about working methods of blog promotion, which you should take note of.
When you start promoting a blog, you should clearly indicate how many visitors and by what date you plan to attract. For example, first aim to get 100 visitors per day, then 300, 500, 1000. Keep your goals in mind or write them on a sheet of paper and hang them in a prominent place. Checkpoints you've reached and move on to the next ones.
This will help you focus your efforts and not get distracted by secondary tasks, and give you the motivation to move forward.
Other bloggers already have a loyal audience. If their blog's subject matter overlaps with yours, that means it's potentially your audience, too.
With other bloggers, there are options for collaboration:
People and companies who are serious about brand promotion monitor mentions of themselves online. If you write an article and post it on social media with a hashtag or mention, there's a good chance the article will get noticed and reposted.
This tactic won't get used often because writing quality content, takes a lot of time. But if the article shoots out and goes viral, thousands of people may learn about your blog.
To make a viral article, you need to find a popular topic in your niche. For example, look at what articles in promoted blogs have already gathered a lot of views and comments.
Or you can try to improve existing posts: add quotations from translated articles, diagrams, links to studies and statistics.
Next article should be actively promote, or, in the words of marketers, "to make the seeding. Announce it wherever possible: in the profile groups in social networks - Facebook, "Vkontakte", published on Twitter. You can also mention famous people in the niche, to attract their attention to the article and get reposts.
The frequency of publication tells you how lively the blog is and how seriously you take its content. This is important for both reader retention and affiliate prospecting.
Once on an interesting blog, the reader expects new articles. If they appear regularly, you have a better chance of retaining an audience. If articles are published infrequently, at indefinite intervals, a person will come in a few times, see that the blog is not updated, and never come back.
Other bloggers looking for cross-promotion partners and potential advertisers also assess how regularly new articles appear. If the blog is alive and updated, you can partner with it.
People are more interested in people than companies or blogs. Therefore, promoting a personal brand will also help in promoting a blog. For example, the SEO blog Devaka.ru is immediately associated with Sergey Koksharov.
Promoting a personal brand is a separate big topic. You can start by commenting on posts in social networks, articles in other blogs that are somehow related to your topic. It is important to leave thoughtful comments and questions that will characterize you as an expert.
Work on search engine promotion begins with the internal optimization of the blog. What to pay attention to:
Also, getting external links is still relevant for promotion.
How to get external links:
A young blog does not yet bring or bring little income, so in this article we have not touched upon the paid promotion methods. At this stage, you invest only your time and efforts.
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