UX, or interaction experience - how much is in this word. And at the same time - how little we know about it in terms of its practical understanding and application. And yet new technologies, even new hypostases of seemingly familiar things require more and more attention today. This article will try to clarify the role of UX in design in general and the work of every designer in particular.
UX stands for User Experience, which means "user experience. Herein lies the key difference between one profession and another. UX-designer cares not only about the appearance of the site or service, but also how the client will interact with it.
Such a discipline as UX-design includes a lot of related sciences. You can find elements of psychology, business skills, analytical skills, and an understanding of how modern services, applications, and technologies work. Professionals of this kind are expected to have a range of skills to create the perfect experience for potential users.
Even before you picked up a pencil or a mouse, it doesn't matter. We will not even consider the situation when the project does not take into account the experience of interaction, and the customer does not want to reckon with the basic principles of design. Fortunately for members of the latter category, there are still many amateurs in the field of design - go with the song.
At the same time, the request for UX design gives a project that is mature enough to compete and develop, a long-lasting endeavor. And because it is the interaction experience that runs through the entire development process - from setting the goal to receiving feedback from users, it is a big mistake to ignore this fact.
If you read the ToR and realize that in its present form it reaches at least an administrative offense, offer the client specific alternatives or at least insist on a less directive style of interaction.
If your interlocutor didn't bother to draw up the ToR, feel free to take matters into your own hands.
First define a brief idea of "correctness" of the design, on the basis of which later will be possible to form a more detailed and comprehensive picture of the project with the customer. And after the words "in general I like" or "there is something in it" you can get down to work.
Not only "grandiose" presentations can protect the most vulnerable points of the struggle with the client - the purse and the time of life. For example, you can include the customer in the design process on a regular basis, say, by filming the results of the work done at the end of the day.
Such reporting is more visible, in addition, at some point, you can require the client to more or less official recording of their work, so that at the end of the presentation is not faced with sabotage.
Some of the requirements for UX-designers are similar to the requirements for UI-designers. For example the ability to communicate, work in a team and perceive someone else's position. Very often professionals in the field of UX work in large companies, so they have to analyze other people's point of view and be able to build their own ideas on the basis of already existing solutions.
A UX designer is required to be constantly engaged in studying the customers of the service/application and have a healthy curiosity that will help build the user experience based on people's habits and desires. UX designers are also required to think critically and adequately evaluate the result of their work so that the user experience is always at the forefront, rather than personal preferences and views on the interface and program logic.
In the early stages of UX-designer is engaged in the development of interface prototypes. During the development, he uses analytical skills to create a comfortable space for potential users. He also conducts the first tests of the resulting product to ensure its convenience and efficiency (the ability to put yourself in the shoes of the user in this case plays a significant role). Management and people skills are a good help.
When the development team has a ready framework (a schema of how the application or website will look), it moves on to creating the first prototypes. It's important at this stage to create multiple versions of the logic. UX designers and testers test how well they work and whether they will fit the standard user tasks described in the product's target audience study.
The prototype becomes a scaled-down version of the app/site, suitable for fully evaluating possible usage scenarios. The more realistic it is, the better. This way you avoid the need for urgent fixes after the release.
During testing, you can invite a small group of potential users and offer them to test the prototype. The UX designer should take into account their experience, feedback, detected problems and other details related to the interface (not only in terms of the arrangement of objects, but also in terms of available features).
In design and UX as an integral part of it, the deductive method of working is very appropriate. Taking up a project, first formulate the basic concept, step by step and methodically subordinating more and more specific things to it. And not always obvious elements should be considered in the first place: for example, the home page in the design of the site, sometimes it is advisable to put off for later.
For some it seems paradoxical, but that's how the most unique products are created.