Promotions are a great tool for increasing sales. During our time working with client projects, we've compiled a list of recommendations for making promotions work. Read it below.
This is when we offer a discount on a particular product or service. It's best not to make the discount less than 15%. To discounts of 5-10%, in our experience, users react sluggishly.
If you have fixed prices, then in the description of the action indicate the price before (crossed out). And the price of the action, in large. If the savings are substantial, you can add another figure - how much money the buyer will save by buying this service or product now.
Discount promotions work worse now than they did 5-10 years ago. There are too many companies that, before they do a 30% discount, increase the price by 50%. This undermines customer confidence. They stop trusting promotions. There are even people who, on principle, don't take anything at a discount. "I always pay full price!" - they say.
For example, in the theme of custom kitchens, it could be a hood or sink. For a beauty salon: a free consultation with a cosmetologist, a cosmetics kit, a certificate for a procedure.
Action with a return of bonus points, discount cards,
We organize a loyalty program and issue discount cards. After each purchase, we credit the card with bonuses. Subsequently, these bonuses are used by clients to pay for services or extended service. We come across examples of such promotions every day: chain supermarkets, electronics stores, bookstores, etc.
For example, all customers who manage to buy a certain product or service by the end of the month will take part in a lottery. The main prize is a tour to Europe.
Especially effective for internet-shops. We issue promo codes and distribute them in social networks and on special sites
To increase interest, you can distribute a promo code as a "secret discount for organization employees only".
Customers will buy from you if they feel they can miss out on their benefits. This can be achieved by limiting the action in time. But it's better not to make the duration of the action more than 1 month.
Users should understand that they are lucky and that already in a week or a couple of days the action will finish and they will miss their chance.
Countdown counters work effectively on sites. By placing the counter, you can raise the page conversion rate by 2-3 times.
For example, offer the user to win them in a small game. Or pull the lever of a one-armed bandit on the promotion page. Or erase one of the three fields of choice.
The amount of discount we give out at random, for example, from 12 to 20%.
In this case, some cunning users will enter from different devices and browsers to win the maximum discount. This suits us fine: the more they try, the more they get involved.
All the conditions of the promotions and contests should definitely be met, and then post photos of the smiling winners on social media and on the website. In this case, each next promotion will be more successful than the previous one.