There are several types of materials that differ in the way they are written, and you know them well. Remember the lessons of English language at school - it will be much easier.
Full plagiarism. Remember the school dictations? That's just plagiarism. This is when you find an article on the Internet and place it on your site or blog. Let's not even consider this disgrace.
Rerate. It is analogous to a school report, when you write a piece of literary work in your own words. That is the original text, which we remake. We change the words in their places, formulate ideas in their own language. All this is done to make the text unique. To the concept of uniqueness we will return later.
Copywriting. This is a higher level. If we go back to the example - it is an exposition with the elements of an essay. To create an article, the author uses not one, but several sources, adding his thoughts.
Author's text. The essay on "How I spent my summer", which everyone wrote, is a classic example of an author's text. No sources, just personal experience. If you apply this to articles, author's writing is interviews, reviews, analysis, expert articles, and experimentation articles.
The fundamental difference is that the rewrite and copyright do not contain any new information. It is recycling of what has already been written and rewritten a hundred times.
Probably everyone has noticed that when you read articles on some topic on the Internet, you get the feeling that every time you are dealing with the same article, only rewritten in different words? That's just the work of copywriters, who rewrite the same source.
Nevertheless, copywriting is the main method of filling sites with texts. Why reinvent the wheel and write an author's work on, for example, "the merits of fake fur coats"? All this can be easily found on the web and delivered to the reader in accessible language.
Rerate, copyright and author's text are more like methods of writing a text. And the types of materials that authors have to write - a great many. These are sales texts, product cards for online stores, commercials, promotional articles, posts on social networks and much more.
Any material is written in several stages. Later, when you become more experienced, many stages can be combined, but in the beginning it is better to stick to the algorithm:
Now let's take a look at 5 life hacks on how to write an article.
Let's say the banality: the title should catchy and encourage a desire to read the article. Some readers decide to read the material on the basis of the headline.
Compare these two examples: "How to open an IE" and "Registered as an IE. Step by step instructions, tips, tips and tricks - personal experience." Which article would you read? Probably the second one.
How do you come up with a headline like that? The best way is as you write it. First, title the material with a working title - so that there will be one. And as you go along, get a thought out of the material, which you'll put in the title.
Life is fast these days. Many users are willing to pay attention only to a short meme in social networks, and when they see a spoil on several pages immediately go to another site.
How to make sure that does not happen? Very simple. First, use lyrical digressions. This allows you to relax, switch and start reading with renewed vigor.
Second, refer to the next sections of the text. Here's an example. At this point, you've read about 12,400 characters without spaces. That's quite a lot. And that's because we've piqued your interest throughout the article.
For example, like this: "All this is done to make the text unique. We'll come back to the concept of uniqueness a little later." Or so: "The most important task of the introduction - from the first lines to convince the reader that this article, he simply must read to the end. Otherwise he will lose a lot, learn nothing and learn nothing. To do this, there are several tricks, which will be listed below.
Get what we're talking about? Stirring the reader's interest and making them want to get to that very section is a workable way to get them to read a great piece of material to the end.
Creative copywriting virtuosos insert links to their other articles in the text - so the reader can wander through the site for hours.
If you listen to experienced authors, attend copywriting courses or read books, you will be told there that "It's no secret", "We are a young, dynamic company", "Worth noting" and other stamps should not be used under any circumstances.
This is true, but the demand for such standard wording is still high, and customers like it. So if you are asked to write a standard text for the site - do not get carried away with the creativity - they may not understand.
It is useless to change your mind. You will be told that we are read by serious people, and you are here incomprehensible that you wrote. Such is life.
This will allow you to constantly evolve and keep up with the latest trends.
Don't try to write like famous authors. First of all, it won't work anyway. Secondly, so you can not develop a unique author's style.
And it is the author's handwriting is most valued now. It's about knowing how to write in a way that no one else can.
So, we come up with the topic, draw up the TOR, collect the material, think through the structure, write and run through the services.
We hope that our article will help you take your first steps as a writer of texts. Finally, give the main advice - do not be afraid to start.
Almost anyone can write. Let's finish with the words of Stephen King: "To write well, you need to write a lot and read a lot." Take the master's advice and discover your writing talent. Good luck!