Advertising is the engine of commerce. This statement has long been beyond doubt. The rule works practically 100%, applies to the promotion of almost all goods and services on the market. Of course, there are always exceptions, but we can say with confidence: advertising methods of business promotion are the most effective.
Some of them are almost free, others require material investment. Let's consider the main types of advertising that will help you to make your company's goods or services more popular.
The opinion that good advertising can't be free is wrong. Of course, for the successful promotion of business, popularization of products among consumers only free advertising methods of promotion may be not enough. But do not discount them completely, especially since you do not have to pay for it.
What are we talking about? First of all about this kind of free advertising, as rumors. Yes, yes, nobody cancelled the word of mouth, and its effectiveness is confirmed by dozens of years. The dissemination of information in this case acts on the principle of an avalanche. For example, you told some of your friends about the benefits of this or that product, they did the same. In just a few hours, the number of informed people will grow, and in geometric progression.
This free advertising method works best for product promotion. More effectiveness can be achieved if the rumor of the proposal will come from a well-known person. And for this, you don't have to pay for a review at all. You can limit yourself to a special offer for a status client in exchange for sharing information about the product or service.
Another option for the advertising method to promote the business without investment is visiting the forums. You just need to find a site where members of your target audience rotate and mention the company's offer. Whether it is a product or a service - the reaction will not take long.
If you are ready to invest in a marketing campaign, then there are many opportunities to popularize the brand, as well as the products under it. Conventionally, all advertising methods for business promotion that require material investment can be divided into two large groups:
In the first case, we are talking about good old-fashioned advertising, with which each of us encounters day in and day out. These can be beautiful, eye-catching posters on street constructions, modern screens located in retail outlets, announcements in public transport, standard TV videos and records played on the radio. There are a lot of options.
The choice of one or another type of advertising depends on various factors. Decisive in this case is the specifics of the product that is promoted. So, to bring information about services to potential customers is best achieved by showing video or running audio clips. If we are talking about promotional methods of goods, it is better to influence visually - through posters, leaflets, posters, records on TV.
Along with offline advertising should be used online opportunities. The greatest role for the promotion of business in this case play:
The obligatory advertising method for business promotion on the Internet is the company website. In order for it to become a convenient platform for sales, you will need to bring it into the proper form by serious transformations.
Usability assessment, preparation of interesting and useful content, internal and external optimization - here is not a complete list of activities to be undertaken before the site will work for you as an effective marketing tool.
The main items of expenditure in the process of applying this advertising method of promoting goods and services will be:
Without investments it will not be possible to promote the site, because in order to successfully achieve your goal, you need to attract experienced professionals.
Social networks are very popular. They are visited regularly by a huge number of users, among whom are surely the representatives of your target audience. Determine which popular social network is the most attractive for your customers and start working in it.
What will be required? The minimum set of actions is as follows:
With a professional approach, the presence in social networks will give you a reliable source of traffic, increase brand awareness and user loyalty, and have a positive impact on sales growth.
Email marketing is an affordable advertising tool. Email marketing can be successfully used in a variety of situations. It is well suited for promoting fairly expensive products, complex products, as well as repeat customer referrals.
There are a number of conditionally free services with which you can organize an automated mailing. Investments will be low, and the result with a properly drafted unique selling proposition will not make you wait long.